ABOUT US
SERVICES
PORTFOLIO
WORK STAGES
AWARDS
CONTACTS
RU
Case “Abrachitecture”
PROJECT
ABRACHITECTURE
TASK
The studio was tasked with creating a unique and memorable brand identity that would reflect the company’s philosophy. It was necessary to develop a logo, corporate identity and visual materials that convey elegance, trust and inspiration. It was important to communicate the brand values quality, customer focus and sustainability through every element of the identity.
WHAT WAS DONE
A logo was designed that combines modern minimalism and architectural precision to reflect the studio’s high standards. The corporate identity includes elegant and clean lines, emphasizing the concept of sustainability and aesthetics in the design. All the media — from business cards to the guideline — are made in the same style, creating a unified and harmonious visual perception of the brand.
COUNTRY
USA, New York /2023
SPHERE
Architecture and design
SERVICES
Guideline
Logotype
Brand identity
Polygraphy
BRAND COLOURS
The corporate colour palette is in line with the logo concept and represents a classic black and white scheme. This choice of colours emphasises the rigour and elegance that characterise minimalist and classic design in architecture.
Black: A symbol of elegance, strength and eternity. Black gives laconism and emphasises a rigorous approach to architectural creativity.
This colour scheme creates a balance between classical aesthetics and modern minimalism, in keeping with your concept of rigorous and elegant architectural design.
White: Symbolizes purity, light and openness. White gives lightness and creates contrast, highlighting key details and shapes.
PURE WHITE
GRAY
DEEP BLACK
LIGHT GRAY
C58 M35 Y49 K20
R255 G255 B255
#ffffff
C16 M11 Y12 K27
R177 G178 B179
#b1b2b3
C50 M505 Y50 K100
R13 G8 B2
#0d0802
C8 M5 Y6 K12
R217 G219 B219
#d9dbdb
PURE WHITE
C58 M35 Y49 K20
R255 G255 B255
#ffffff
GRAY
C16 M11 Y12 K27
R177 G178 B179
#b1b2b3
DEEP BLACK
C50 M505 Y50 K100
R13 G8 B2
#0d0802
LIGHT GRAY
C8 M5 Y6 K12
R217 G219 B219
#d9dbdb
Business Card
Material: Designer cardboard
Size: 85x55mm
Size: 85x55mm
Graphic element: The use of straight lines or geometric elements that match the logo adds recognition and harmony to the brand concept.
Colour scheme: White screen printing on a black background creates an expressive contrast that enhances the visual appeal of the business cards. The black and white colour scheme emphasises the style and rigour of the brand.
Black designer cardboard with white screen printing.
CLIENT FEEDBACK
Our cooperation with Maria left only positive impressions. The design she proposed turned out to be exactly what we were looking for: harmony in colors, stylish logo and general content perfectly conveyed our idea. We liked the fact that Maria was very responsive to all our wishes — even small adjustments like thickening the font were taken into account immediately. We especially appreciate her ability to understand and feel the client’s needs. Thank you very much for your talent and understanding! We are sure that we will continue working together!
Yuliya Tkach
READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Let’s create a unique product that will attract attention and help your business stand out from the competition!
Privacy Policy
About us
Portfolio
Services
Work stages
Awards
© 2024 - All rights reserved
@studio.morudo: As part of a project to develop a visual identity for premium coconut charcoal, our team created a concise, stylish and memorable logo.
@studio.morudo: We designed the brand identity for a NYC-based expert in creating perfect nails
@studio.morudo: How Airbnb and Automation Anywhere peacefully resolved a conflict over logos
@studio.morudo: Above the majestic edge of the Emerald Valley, where the green of the forests meets the blue sky, towered the Emerald Garden Hotel.
Instagram
Behance
Pinterest
Dribbble
