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logo Morudo Studio

SERVICES Morudo Studio

Logotype design

The logo will become the main visual element of your brand, reflecting its uniqueness and values. We approach logo design as a functional and versatile solution.

What's included in the service:

/ Analyzing the brand, target audience and competitors;

/ Development of several logo concepts (2−3 variants);

/ Testing concepts for versatility and adaptability in different mediums (print and digital).

/ Finalizing and preparing the logo in different versions:

Color, monochrome and inversion;

Vertical and horizontal layout.
/ Logo preparation in formats for all platforms:

Vector (AI, EPS, SVG) to scale without loss of quality;

Bitmaps (PNG, JPEG) for use on social media and web platforms;

PDF for print and printers.

/ A mini-guide to using the logo, including recommendations on sizes, backgrounds, and prohibited uses.

Timing: from 10 days
Cost: $300

development brand identity

Brand identity is not just a logo, it is the entire visual language of your brand. It is what makes it recognizable at first sight and forms its unique image in the eyes of your audience. We create a holistic visual identity system that works for you in every detail, in every medium, in every interaction with your brand.
What's included in the service:

Logotype development

A logo is the foundation of corporate identity. We create a unique mark that reflects the character of the brand and remains clear and memorable for your audience.

/ Developing multiple versions of the concept;

/ Finalization of the selected logo;

/ Preparation of the logo in color, black-and-white and inverse variants;

/ Providing files in formats for print and digital use (AI, EPS, PNG, JPEG, PDF).

Color palette

Selecting and customizing primary and complementary brand colors to be used in all communications.

/ Specifies color codes for different media (RGB, CMYK, HEX, PANTONE).

Typography

Selecting fonts that will reflect the style of the brand, taking into account readability and licensing.

/ Basic and auxiliary fonts;

/ Recommendations for use (sizes, lettering).

Graphic elements

Creating additional visual elements:

/ Patterns and textures;

/ Icons, illustrations, and other graphic details.

Examples of brand identity application

Developing designs for key media:

/ Business cards, letterhead and envelopes ;

/ Presentations and business documentation;

/ Designing profiles in social networks (templates for posts and stories);

/ Packaging, signage or POS materials (upon request).

Guideline (brand identity guide)

A document that provides detailed guidelines on how to use all elements of the style:

/ Logo (dimensions, indents, unacceptable uses);

/ Colors and fonts (examples of combinations);

/ Graphic elements (examples of layout);

/ Examples of designs for various mediums.

Result:

You get not just a logo, but a complete set of visual tools and a clear guideline. This is your style map, which will help to keep a unified brand face everywhere — from business cards to social media and any other contact with the audience.

Timing: from 20 days

Cost: from $600

Complex project: logotype, brand identity, website, guideline

We develop a seamless visual system that works at every stage of interaction with your audience and reinforces brand perception across all touch points.

What’s included in the service:

/ Brand strategy: audit, analysis, positioning;

/ Logotype and brand identity: creation of a logo and a system of visual elements;

/ Brandbook: a detailed guide to the use of all brand elements;

/ Website: design, development and launch of adaptive website with unique design;

/ Material design: business cards, banners, packaging, gift certificates and other media.

Result:

/ Full set of files: logo in different formats, graphic elements, design layouts for print and digital;

/ Brandbook: a PDF document with a complete description of all branding elements and their use;

/ Website: adaptive, SEO-optimized, ready for promotion;

/ Layouts for printing: files in CMYK formats for the print shop.

Timing: from 20 days

Cost: from $1000

Website development

Modern, stylish and functional — our Tilda websites are perfect for businesses, startups and personal projects. We take care of the whole process: from the idea to the finished solution, which is not only easy to manage, but also turns visitors into your customers.

What's included in the service:
/ Analyzing the brand, target audience and competitors;
/ Determining the goals and objectives of the site;
/ Site Map Development;

/ Design and UX/UI:

Creating a unique design in accordance with the client’s wishes;
Designing a user-friendly interface and adapting to mobile devices;

/ Website Development:

Page layout using Tilda blocks;

Customization of forms, animations, integration with services;

/ SEO Optimization:

Customize the necessary SEO settings to improve search engine visibility;

/ Testing and launching:

Test on all devices;

Optimize site speed and performance;

Learning how to use Tilda to update content independently;

Technical support after launch (2 weeks).

Timing: from 15 days

Cost: from $450

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@studio.morudo: A logo in 5 minutes? Sure, if you want to be confused with the neighborhood laundromat.
@studio.morudo: We designed the brand identity for a NYC-based expert in creating perfect nails
@studio.morudo: How Airbnb and Automation Anywhere peacefully resolved a conflict over logos
@studio.morudo: Above the majestic edge of the Emerald Valley, where the green of the forests meets the blue sky, towered the Emerald Garden Hotel.
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