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SERVICES Morudo Studio
Logotype design
The logo will become the main visual element of your brand, reflecting its uniqueness and values. We approach logo design as a functional and versatile solution.
What's included in the service:
/ Analyzing the brand, target audience and competitors;
/ Development of several logo concepts (2−3 variants);
/ Testing concepts for versatility and adaptability in different mediums (print and digital).
/ Finalizing and preparing the logo in different versions:
Color, monochrome and inversion;
Vertical and horizontal layout.
/ Logo preparation in formats for all platforms:
Vector (AI, EPS, SVG) to scale without loss of quality;
Bitmaps (PNG, JPEG) for use on social media and web platforms;
PDF for print and printers.
/ A mini-guide to using the logo, including recommendations on sizes, backgrounds, and prohibited uses.
Timing: from 10 days
Cost: $300
development brand identity
Brand identity is not just a logo, it is the entire visual language of your brand. It is what makes it recognizable at first sight and forms its unique image in the eyes of your audience. We create a holistic visual identity system that works for you in every detail, in every medium, in every interaction with your brand.
What's included in the service:
Logotype development
A logo is the foundation of corporate identity. We create a unique mark that reflects the character of the brand and remains clear and memorable for your audience.
/ Developing multiple versions of the concept;
/ Finalization of the selected logo;
/ Preparation of the logo in color, black-and-white and inverse variants;
/ Providing files in formats for print and digital use (AI, EPS, PNG, JPEG, PDF).
Color palette
Selecting and customizing primary and complementary brand colors to be used in all communications.
/ Specifies color codes for different media (RGB, CMYK, HEX, PANTONE).
Typography
Selecting fonts that will reflect the style of the brand, taking into account readability and licensing.
/ Basic and auxiliary fonts;
/ Recommendations for use (sizes, lettering).
Graphic elements
Creating additional visual elements:
/ Patterns and textures;
/ Icons, illustrations, and other graphic details.
Examples of brand identity application
Developing designs for key media:
/ Business cards, letterhead and envelopes ;
/ Presentations and business documentation;
/ Designing profiles in social networks (templates for posts and stories);
/ Packaging, signage or POS materials (upon request).
Guideline (brand identity guide)
A document that provides detailed guidelines on how to use all elements of the style:
/ Logo (dimensions, indents, unacceptable uses);
/ Colors and fonts (examples of combinations);
/ Graphic elements (examples of layout);
/ Examples of designs for various mediums.
Result:
You get not just a logo, but a complete set of visual tools and a clear guideline. This is your style map, which will help to keep a unified brand face everywhere — from business cards to social media and any other contact with the audience.
Timing: from 20 days
Cost: from $600
Complex project: logotype, brand identity, website, guideline
We develop a seamless visual system that works at every stage of interaction with your audience and reinforces brand perception across all touch points.
What’s included in the service:
/ Brand strategy: audit, analysis, positioning;
/ Logotype and brand identity: creation of a logo and a system of visual elements;
/ Brandbook: a detailed guide to the use of all brand elements;
/ Website: design, development and launch of adaptive website with unique design;
/ Material design: business cards, banners, packaging, gift certificates and other media.
Result:
/ Full set of files: logo in different formats, graphic elements, design layouts for print and digital;
/ Brandbook: a PDF document with a complete description of all branding elements and their use;
/ Website: adaptive, SEO-optimized, ready for promotion;
/ Layouts for printing: files in CMYK formats for the print shop.
Timing: from 20 days
Cost: from $1000
Website development
Modern, stylish and functional — our Tilda websites are perfect for businesses, startups and personal projects. We take care of the whole process: from the idea to the finished solution, which is not only easy to manage, but also turns visitors into your customers.
What's included in the service:
/ Analyzing the brand, target audience and competitors;
/ Determining the goals and objectives of the site;
/ Site Map Development;
/ Design and UX/UI:
Creating a unique design in accordance with the client’s wishes;
Designing a user-friendly interface and adapting to mobile devices;
/ Website Development:
Page layout using Tilda blocks;
Customization of forms, animations, integration with services;
/ SEO Optimization:
Customize the necessary SEO settings to improve search engine visibility;
/ Testing and launching:
Test on all devices;
Optimize site speed and performance;
Learning how to use Tilda to update content independently;
Technical support after launch (2 weeks).
Timing: from 15 days
Cost: from $450
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@studio.morudo: As part of a project to develop a visual identity for premium coconut charcoal, our team created a concise, stylish and memorable logo.
@studio.morudo: We designed the brand identity for a NYC-based expert in creating perfect nails
@studio.morudo: How Airbnb and Automation Anywhere peacefully resolved a conflict over logos
@studio.morudo: Above the majestic edge of the Emerald Valley, where the green of the forests meets the blue sky, towered the Emerald Garden Hotel.
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