PROJECT
Cherry Chocolate
TASK
Creation of a comprehensive visual brand identity, including logo refinement, selection of corporate colors and fonts, as well as development of a unified design system with three-dimensional graphic elements and a unique pattern.
COUNTRY
USA, New York /2023
SPHERE
Creative showroom
SERVICES
Guideline
Logo revision
Brand identity
WHAT WAS DONE
Cherry Chocolate is a unique showroom in New York City that combines style, confidence and inspiration.
Brand identity development:
/ A visual concept emphasizing the brightness and originality of the brand was created;
/ Branded colors, fonts and graphic elements are selected that convey the creative and stylish spirit of the showroom.
Developing alternative versions of the logo:
/ Made additions and variations to the existing logo to expand its use across a variety of media.
Creating a visual identity:
/ A design system has been developed that includes three-dimensional graphic elements and a unique pattern;
/ Created layouts of packaging, labels, promotional materials and merch elements.
The layout and creation of the guideline:
/ A guideline with detailed recommendations on the use of corporate identity was prepared;
/ Specifies rules for the use of logo, colors and fonts to maintain brand integrity.
Final pass:
/ All source files, including layouts and guideline, have been handed over to the client for further independent use.
Result:
/ Cherry Chocolate has been given a vibrant and memorable identity that reflects the brand’s uniqueness and commitment to inspire.