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Case “IZM”
PROJECT
IZM
TASK
Conduct a complete redesign of the corporate identity of a company that has been on the market for a long time. The brand already had its own style, but now it needs to create a more modern and cohesive identity that reflects its maturity and confident position. The new style should preserve the uniqueness and individuality of the brand, not referring to its past, but forming a fresh image. The logo and corporate identity should be trustworthy and associated with professionalism, yet remain minimalistic and dynamic.
WHAT WAS DONE
Based on the redesign of the corporate identity, the brand was given a more refined and premium image that is in line with its new target audience and values. We kept the minimalism, but added deep, refined tones and improved the typography, giving the logo confidence and status. Now the logo and corporate identity elements reflect the image of a confident and reliable company whose key emotions are responsibility, safety, knowledge and brightness.
COUNTRY
Serbia /2024
SPHERE
Manicure/pedicure products
SERVICES
Guideline
Logotype
Brand identity
Polygraphy
Offline/online courses
The following changes were made during the redesign process:
/ Color Palette — used rich, deep hues reflecting the elegance and maturity of the brand;
/ Typography - updated to a more solid, confident font to maintain readability and visibility even at low resolution, both in print and in digital formats;
/ Visual elements - designed and adapted for various media, including packaging, certificates and advertising materials, which strengthened the brand’s visual identity and increased brand recognition;
The new style helps a brand stand out in the marketplace by maintaining its unique identity and making a stronger impression.
CLIENT FEEDBACK
I was completely satisfied with the cooperation. I especially liked the ease of communication, deep understanding of my tasks and the ability to adjust the project as needed. If my partners or friends have a need for similar services, I will confidently recommend your team and plan to continue working with you in the future!
IZM
READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Let’s create a unique product that will attract attention and help your business stand out from the competition!
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@studio.morudo: As part of a project to develop a visual identity for premium coconut charcoal, our team created a concise, stylish and memorable logo.
@studio.morudo: We designed the brand identity for a NYC-based expert in creating perfect nails
@studio.morudo: How Airbnb and Automation Anywhere peacefully resolved a conflict over logos
@studio.morudo: Above the majestic edge of the Emerald Valley, where the green of the forests meets the blue sky, towered the Emerald Garden Hotel.
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