Morudo Studio Case “Kadis”

PROJECT

Kadis

TASK

Develop a new logo and corporate identity for Kadis.by — a family online store of American and Korean cosmetics. The logo should be modern, minimalistic and reflect the key values of the brand: youth, innovation and quality. Get away from the image of a peacock. Create materials for online and offline use (business cards, flyers, banners, social media, customer card) and accompany the printing of layouts.

WHAT WAS DONE

COUNTRY

Belarus, Minsk /2023

SPHERE

Online store of premium Korean and American cosmetics

SERVICES

Polygraphy

Logo redesign

Brand identity

Logo redesign:

/ Created a modern, minimalistic logo reflecting the brand’s key values: youth, innovation and quality;

/ Completely eliminated the previous peacock image, replaced with elegant graphic elements.

Brand identity development:

/ The color palette, fonts and decorative elements harmonizing with the brand philosophy are selected;

/ Created a visual style that is easily adaptable to different mediums.

Layout Design:

/ Loyalty Card.

/ Business card for the executive;

/ Business card for mass distribution;

/ Promotional flyer;

/ Banners for the website;

/ Promotional layouts for Instagram;

Finding a printing company and accompanying the printing:

/ Selection of a reliable printing company suitable for the project objectives;

/ Quality control of printed materials at all stages of production.

Result:

/ The new visual style helped Kadis.by brand to renew its image, stand out in the market and strengthen customer trust.

READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?

Let’s create a unique product that will attract attention and help your business stand out from the competition!