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Case “Vera Melnik”
PROJECT
Vera Melnik
TASK
Creation of a logo and website for permanent makeup artist Vera Melnik as part of a comprehensive visual identity service. The main goal is to increase brand recognition and build client trust, which directly impacts service sales.
WHAT WAS DONE
Logo development:
COUNTRY
USA, New York /2023
SPHERE
Permanent Makeup Artist
SERVICES
Website (design and layout)
Logo
Targets to increase sales:
/ Simplifying the enrollment process through the online system;
/ Building a positive impression through customer feedback;
This comprehensive service will help Vera Melnik attract new clients and increase sales by creating a professional image in the permanent makeup industry.
/ A text-based logo designed in accordance with the brand color requirements: black and bright pink. These colors symbolize elegance and modernity;
/ Incorporating graphic elements that highlight the specialization in permanent makeup, such as stylized lines symbolizing beauty and refinement.
Website creation:
/ Clear navigation and mobile device adaptation;
/ The main page includes key blocks: about me, services, portfolio, contacts and reviews;
/ The homepage includes key sections: about me, services, portfolio, contacts, and testimonials;
/ Domain (.com) connected;
/ Basic SEO settings configured to improve visibility in search engines;
/ Integration with Google Analytics and Google Search Console set up for performance tracking;
/ Setup of the Vagaro service for managing appointments and clients.
COLOR PALETTE
TEXT COLOR
BACKGROUND COLOR
ELEMENT COLOR
The combination of selected colors creates a dynamic contrast that highlights energy and style. Pink brings playfulness and freshness, while black adds depth and sophistication, perfectly complementing any look. This combination is ideal for those who want to stand out and leave a lasting impression
#151517
#FEFEFE
#FF00CF
FIRST
COLOR
COLOR
#FF00CF
SECOND
COLOR
COLOR
#FEFEFE
THIRD
COLOR
COLOR
#151517
CLIENT FEEDBACK
Dima, thank you so much for my first website! All my friends and clients keep complimenting me on how beautiful, functional, and unique it turned out! I honestly can’t imagine a better collaboration, as your team handled everything so quickly. It felt like you were available 24/7! From the moment I made a request to the final decision, it only took a couple of minutes, and this was despite the time difference between Minsk and New York! I’m excited to continue working with you and developing my site further with your team! Thank you so, so much!
Vera Melnik
READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Let’s create a unique product that will attract attention and help your business stand out from the competition!
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