PROJECT
Memoria
Memoria, a luxury candle brand, set out to create a cohesive visual identity that would reflect its core values of elegance, quality, individuality and luxury. It was necessary to develop a logo, corporate identity and a range of print and packaging materials that would emphasize the premium nature of the products. It was important to convey the idea of durability, environmental responsibility and personalized approach to each customer, as well as to guarantee aesthetic satisfaction of the packaging, especially in the context of gifts.
We created the brand platform by developing an elegant logo and corporate identity that accurately captured the essence of the Memoria brand. The visual identity was embodied through a variety of mediums such as business cards, gift certificates, packaging and advertising posters. Each detail emphasizes the luxury and individuality of the product, while the packaging ensures a professional appearance that makes the gift memorable. In addition, a brand book was created, systematizing all elements for further brand development.
COUNTRY
Belarus /2024
SPHERE
Candles and perfumes
SERVICES
Polygraphy
Brand platform
Brand identity
Package design
Brandbook