PROJECT
3d MishMash
TASK
Develop a logo for the 3D Mishmash project that organizes group storytelling sessions. Create two versions of the logo: a basic and an abbreviated one. The logo should reflect creativity, interaction and friendly communication, Evoke feelings of magic, warmth and coziness, avoiding associations with childhood, Provide ease of perception and memorability.
WHAT WAS DONE
The logo is based on the transformation of the letters "i" and "a" into the image of a key. The key symbolizes unlocking the energy of creativity, secret knowledge and freedom of choice. The overall shape of the logo resembles a castle, which emphasizes the fairy-tale and magical theme of the project. This association with the castle also reinforces the idea of safety, mystery and magic, creating an atmosphere where participants can freely express their ideas and create. The logo, combining elements of a key and a lock, which is not only easy to remember but also deeply symbolic, emphasizing the main idea of the 3D Mishmash project — collaborative creativity and the magic of fairy tales.
COUNTRY
Bulgaria /2023
SPHERE
Creative workshops
SERVICES
Logotype
Polygraphy